The story begins with a job advertising a junior sales assistant at a menswear store in Fairfield caught the eye of a 14-year-old teenager Frank Rocca. That was back in 1965 when Frank was on his way to school, noticing a sign that would ultimately shape his life. The store’s owner, Mr Hattam was taken by Frank’s keenness to work in menswear and gave him the job. Frank quit studying at Abbotsford Technical School in Abbotsford to focus on a career in men’s retail.
In 2015, he has achieved 50 years in men’s fashion – surviving in retail as an independent store. Achieving 50 years in men’s fashion as a retailer is no easy feat, but Frank Rocca proves that persistence and quality is the key to longevity. What’s more, the business he runs with his wife Clara is carefully curated with some of the best fashion brands in the business. They select labels to fit with their clientele and showcase many independent and iconic brands that have shaped men’s fashion over the decades.
Frank and Clara took over the business from Mr Hattam in the early 70s and it has remained in Frank’s name ever since.
The menswear store is the longest serving retailer in Station, Street Fairfield and with it comes decades of experience.
Frank and Clara have seen men’s fashion evolve from the flamboyant 70s to now and continue to pride themselves on quality menswear with brands that can’t be found just anywhere.
You’ll be treated to many independent Australian brands, Italian, English, French and German designers – a mix of modern suiting to classical tailoring, from smart casual options in shirts, pants, jeans and knitwear – with the young 20-something through to the mature male in mind.
Frank Rocca Menswear continues to be run as a family business with Frank and Clara at the store six days a week. Many who shop here come from far and wide – drawn to the genuine customer service, the familiar faces and the history that bonds the Rocca family to their community.
Our policy is that if you’re not satisfied with your purchase we will exchange or refund you for the full amount.


Monday – Thursday: 9am–6pm
Friday: 9am–7pm
Saturday: 9am–5pm
Sunday: Closed